HighLevel plans (official page)
Source: https://www.gohighlevel.com/pricing
| Plan | Monthly | Yearly | Sub-accounts | Main adds |
|---|---|---|---|---|
| Starter | $97/mo | $970/yr | 3 | Unlimited contacts and users, 24/7 support |
| Unlimited | $297/mo | $2,970/yr | Unlimited | Rebill phone and email with no markup, basic API access |
| Pro | $497/mo | $4,970/yr | Unlimited | SaaS Mode, automated sub-account creation, rebill with markup, user/agent reporting, advanced API |
| Enterprise | Custom | Custom | Custom | Dedicated success and account managers, HIPAA and white-label app included, quarterly reviews |
Yearly billing works out to 10 months’ price for 12 months on every listed plan. All plans include a 14-day free trial, and billing starts automatically when the trial ends unless you cancel.
Core features on every plan include Conversation AI, Voice AI, Reviews AI, a website and funnel builder, CRM and pipelines, email and SMS marketing, inbound and outbound calling, booking calendars, reputation management, payments and invoicing, and the mobile app.
Costs on top of the plan price
HighLevel says usage charges apply to Conversation AI, Voice AI, Reviews AI, email, SMS, and calling. The per-unit rates sit on separate pages, so budget for them before you switch. Optional add-ons listed on the pricing page:
| Add-on | Price |
|---|---|
| AI Employee Growth Plan | $50/mo per sub-account |
| AI Employee Unlimited Plan | $97/mo per sub-account |
| Branded client portal app | $49/mo per sub-account |
| SEO (powered by Search Atlas) | $79/mo per sub-account |
| Dedicated email IP | $59/mo per IP |
| HIPAA compliance | $297/mo |
| White-label mobile app | $497/mo |
| WordPress hosting | From $10/mo per site |
| HighLevel Certification Program | $97/mo |
Changing plans
- Upgrades mid-month are charged the prorated difference, per the pricing page FAQ.
- Downgrades are allowed if your needs change.
Rough math for a trade business (example, not measured data)
A two-truck plumbing shop on Starter with the AI Employee Unlimited add-on pays $97 + $97 = $194/mo before usage charges, or about $2,328 a year. Billed yearly, the base plan drops to $970, so the same setup runs about $2,134 a year. If AI answering books one extra $400 job a month, it covers the software. If it doesn’t, a dedicated AI answering service for plumbers may be cheaper.
Who should skip it
- Solo operators who won’t build workflows or funnels. HighLevel takes setup time. A plug-in answering tool such as Rosie or Goodcall is simpler; see Rosie vs Goodcall.
- Shops that only need missed-call text back. See missed call text back software.