Why plumbers care
Missed calls during jobs are lost emergency and install work. Voicemail converts poorly on urgent leaks. Human answering services often run about $2/min and can top $500+/mo. An AI front desk that knows your services and texts you a summary is the cheaper middle path.
What to look for
- 24/7 pickup without night premiums
- Spam filtering so you only chase real jobs
- Booking link or calendar booking (not just message-taking)
- English and Spanish if you serve bilingual areas
- Call recordings, transcripts, and instant SMS/email alerts
- Works with your existing number (call forwarding)
Rosie snapshot (official pricing, Oct 15 2026)
Source: https://heyrosie.com/pricing and https://heyrosie.com/industries/plumbing
| Plan | Price | Included minutes | Plumbing-relevant extras |
|---|---|---|---|
| Professional | $49/mo | 250 | Custom message taking (2 scenarios), send appointment links by text, spam filter, website chat |
| Scale | $149/mo | 1,000 | In-call calendar booking, warm/live transfers, texts during the call |
| Growth | $299/mo | 2,000 | Unlimited message scenarios, waterfall transfers, upload training docs (needed for richer pricing answers) |
All plans: 24/7, bilingual EN/ES, multiple simultaneous calls, call summaries/transcripts/recordings, Zapier, iOS/Android apps, 7-day free trial, cancel anytime. Website Texting add-on: $50/mo.
Notes from Rosie’s own plumbing FAQ:
- She cannot dispatch techs; she notifies you for emergencies
- Detailed pricing estimates need Growth (or FAQ-fed general pricing on lower plans)
- Setup is forward-your-number; keep the number customers already know
Rough math for a 2-truck shop
If one missed emergency job is worth $400–$800, capturing one extra job per month pays for Scale. Traditional live answering at ~$2/min burns cash fast on chatty or spam calls; Rosie’s published framing is under ~$0.20/min on the included buckets (your overage rules may differ - re-check terms at signup).
Who should pick what
- Solo / after-hours overflow only: trial Professional first
- Busy shop that wants Rosie to book on the calendar: Scale
- Multi-tech with scripts, policies, and waterfall on-call: Growth
More on AI receptionists
- Best AI receptionist for small business: Upfirst, Rosie, My AI Front Desk, Smith.ai and Ruby compared
- How much does an AI receptionist cost?: plan prices, overage rules and worked examples
- AI receptionist for contractors: emergency routing, intake and setup checklist
- Reviews: Upfirst · My AI Front Desk